All-Natural Zero-Calorie PureVia™ Tabletop Sweetener Begins Shipping to Retailers; PureVia™ Makes its U.S. Debut in Zero-Calorie SoBe Lifewater®, and Trop50, a New Light Orange Juice Product from Tropicana in First Quarter 2009
Most people can only dream of drinks and foods that are naturally sweetened, contain zero calories and also taste great, but today PepsiCo and Whole Earth Sweetener Company are making that vision a reality.