A pure extract of the naturally sweet stevia plant is the secret to Pure Via®’s sweetness. It’s called Reb A and is the sweetest and best tasting part of the stevia plant. At Whole Earth Sweetener Co., we work in partnership with PureCircle to ensure that Pure Via® is sweetened with the highest quality of this natural sweetener. And because we work with a single company to source Reb A, we are confident in the consistent quality of this important ingredient.
Pure Via® only contains natural sweeteners. The pure Reb A from the stevia plant that sweetens Pure Via starts with stevia leaves, which are first milled and then steeped in water using a brewing method that is similar to brewing tea. The resulting stevia extract is then further purified to separate the Reb A through a proprietary technology used by PureCircle.
Finally, Reb A, the sweetest part of the leaf, is extracted, purified and then combined with other natural ingredients to make Pure Via.